Effective Date: January 7, 2025
At Hollander Dental Associates ("we," "us," or "our"), we are committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://dentistscarlsbad.com and receive our dental services.
Important Notice for California Residents
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Please see the "California Privacy Rights" section below for detailed information about your rights and how to exercise them.
1. Information We Collect
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, address, phone number, email address
- Health Information: Dental history, treatment records, insurance information, medical conditions relevant to dental care
- Financial Information: Payment information, insurance details, billing address
- Appointment Information: Scheduling preferences, appointment history
- Communication Records: Records of communications with our office
Website Usage Information
We automatically collect certain information when you visit our website through analytics and tracking technologies:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click patterns, referring websites
- Location Information: General geographic location based on IP address
- Cookies and Similar Technologies: Information stored on your device to enhance your browsing experience
2. Analytics and Tracking Technologies
Google Analytics Tracking
We use Google Analytics 4 (GA4) to analyze website traffic and improve our services. Google Analytics collects information about your interactions with our website, including:
- Pages you visit and time spent on each page
- How you navigate through our website
- Links you click and forms you submit
- Your approximate geographic location
- Device and browser information
- Referral sources (how you found our website)
Measurement ID: G-E4JHN8VZLH
Google Analytics uses cookies and similar technologies to track your behavior. This information is transmitted to Google's servers and may be stored outside of the United States. Google may also use this data for its own purposes, such as improving its services and providing analytics to other websites.
To opt out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on.
Microsoft Clarity (Future Implementation)
We may implement Microsoft Clarity in the future to better understand how users interact with our website. When implemented, Microsoft Clarity will:
- Record user sessions (including mouse movements, clicks, and scrolling)
- Create heatmaps showing where users click and how they navigate
- Analyze user behavior to improve website usability
- Collect device and browser information
Microsoft Clarity data is processed and stored by Microsoft. We will update this privacy policy before implementing Microsoft Clarity and provide notice to users.
Other Tracking Technologies
We may also use:
- Cookies: Small text files stored on your device to remember your preferences and improve functionality
- Web Beacons: Small graphics used to track email opens and website interactions
- Local Storage: Browser storage for website functionality and user preferences
3. How We Use Your Information
We use your information for the following purposes:
- Providing Dental Services: Scheduling appointments, providing treatment, maintaining health records
- Communication: Appointment reminders, treatment follow-ups, responding to inquiries
- Payment Processing: Billing, insurance claims, payment collection
- Legal Compliance: Meeting healthcare regulations, maintaining required records
- Website Improvement: Analyzing usage patterns to enhance user experience
- Marketing: Sending promotional materials about our services (with your consent)
- Security: Protecting against fraud and unauthorized access
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
- Healthcare Providers: With specialists, laboratories, and other healthcare professionals involved in your care
- Insurance Companies: For claims processing and verification of benefits
- Legal Requirements: When required by law, court order, or government request
- Service Providers: With trusted third parties who help us operate our practice (appointment scheduling systems, payment processors, etc.)
- Business Transfers: In connection with any merger, sale, or transfer of our practice
- Emergency Situations: When necessary to protect health, safety, or legal rights
Third-Party Services
Our website and services integrate with third-party providers who may collect and process your information:
- Google LLC: For analytics and advertising services
- Microsoft Corporation: For potential future analytics services
- Payment Processors: For secure payment processing
- Appointment Scheduling Platforms: For online booking functionality
5. Data Security
We implement appropriate security measures to protect your personal information:
- Encryption: Data transmission and storage using industry-standard encryption
- Access Controls: Limited access to personal information on a need-to-know basis
- Staff Training: Regular privacy and security training for all employees
- Physical Security: Secure storage of physical records and computer systems
- Regular Audits: Periodic security assessments and updates
6. Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request copies of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Opt-out: Unsubscribe from marketing communications
- Data Portability: Request transfer of your information to another provider
7. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Categories of Personal Information We Collect
- Identifiers: Name, address, email, phone number, IP address
- Protected Classifications: Age, gender, health information
- Commercial Information: Services purchased, payment history
- Internet Activity: Website usage, search history on our site
- Geolocation Data: General location based on IP address
- Professional Information: Insurance information, employer details
- Health Information: Dental records, treatment history
Your California Rights
- Right to Know: Request disclosure about our data collection and sharing practices
- Right to Delete: Request deletion of your personal information
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out: Opt-out of the sale or sharing of personal information
- Right to Limit: Limit the use of sensitive personal information
- Right to Non-Discrimination: Not be discriminated against for exercising your rights
How to Exercise Your Rights
To exercise your California privacy rights, contact us at:
8. Cookies and Tracking Preferences
You can control cookies and tracking through your browser settings:
- Browser Settings: Most browsers allow you to refuse or delete cookies
- Do Not Track: We respect browser "Do Not Track" signals where technically feasible
- Opt-out Tools: Use industry opt-out tools for online advertising
Note: Disabling cookies may limit your ability to use certain features of our website.
9. Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child under 13, please contact us immediately.
10. International Users
Our website and services are intended for users in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States.
11. HIPAA Compliance
As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA). This Privacy Policy supplements our HIPAA Notice of Privacy Practices, which governs how we handle protected health information.
12. Data Retention
We retain your information for as long as necessary to:
- Provide dental services and maintain health records as required by law
- Comply with legal obligations and regulatory requirements
- Resolve disputes and enforce our agreements
- Meet professional standards and best practices
13. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of significant changes by:
- Posting the updated policy on our website with a new effective date
- Sending email notifications for material changes
- Providing notice during your next appointment
14. Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
We are committed to protecting your privacy and will respond to your inquiries promptly and in accordance with applicable law.